FAQ

No, we are not a franchise. With a franchise, you namely have to answer to your own owner, but with the same name and formula for the product. At the CBBC, however, The Coca-Cola Company is a co-owner.

The CBBC is a hybrid company. We produce and bottle Coca-Cola products locally in addition to distributing and importing products from the Coca-Cola system. We also import a host of dairy products.

On October 12th, 1938, Victor Pinedo Senior (known as Shon Vic in the community) opened the doors of the Curaçao Beverage Bottling Company (CBBC).

One of the island’s most beloved soft drinks, Fria, was also discovered at the CBBC by founder Shon Vic’s son, Miles Pinedo. This took place in 1970 when he bought the formula for this new invention, took it to the lab for mixing and tasting, and subsequently introduced this island favorite to the market.

Our own product is actually our competitor. Curaçao namely has three different kinds of Coca-Cola: the Curaçaoan, the Venezuelan, and the American kinds.

For the CBBC, the trick is to keep the Curaçaoan version running as the market leader. The advantage it has over the Venezuelan kind is that this variety is of lower quality than the Curaçaoan version. This is due to the indirect distribution channel that the Venezuelan product has to go through and the outstanding water quality of the Curaçaoan product.

Furthermore, the CBBC keeps itself at the top by running campaigns with the Curaçaoan Coca-Cola. This ensures increased sales because the campaigns make the product attractive.

We import all products within the Coca-Cola system. This includes products such as Sprite, Coco Rico, Fuze Ice Tea, Vitamin Water, Powerade, Minute Maid, and Dasani Water.

Our products get distributed to retail outlets, such as corner stores, toko’s/ snack bars, grocery stores, restaurants, gas stations, and many more. As a consumer, you can also place an order online by contacting Coca-Cola on Facebook or Instagram, email, or in person at the company itself.

Our Facebook page is: CocaColaCuracao